Facing AI and a tough job market, gen Z turns to entrepreneurship: 'I have to prove myself'

'There is no guaranteed outcome with any job,' said Shola West, 25, a media consultant. Working for yourself at least allows you some control over your fate. 'There is no guaranteed outcome with any job,' said Shola West, 25, a media consultant. Working for yourself at least allows you some control over your fate. Facing AI and a tough job market, gen Z turns to entrepreneurship: 'I have to prove myself' When Ashley Terrell graduated from the University of Hawaii in 2024, she planned to find a job in marketing, maybe for a tech company.