Two months in: How the 1-800 Flowers Facebook bot is working out - Digiday

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When Mark Zuckerberg announced Facebook Messenger would open up to branded chatbots at the F8 conference in April, 1-800 Flowers' was the example he used in his demo. "I love this one," he said. "It's pretty ironic: To order from 1-800-Flowers, you never have to call 1-800-Flowers again." With the "chatbot gold rush" now in full swing, Facebook's launch partner should be a good barometer for the success of Messenger bots so far. Two months in, is anyone getting roses besides the recipient of Zuck's announcement flowers, head Messenger honcho David Marcus?

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