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Gaining competitive advantage and improving business processes are among the top goals of digital transformation strategies, according to the report, "The Digital Workplace Report: Transforming Your Business," which is based on a survey of 850 organizations in 15 countries. About three quarters of the organizations surveyed (64 percent) use analytics to improve customer services, and 58 percent use analytics to benchmark their workplace technologies. "The digital workplace is transforming how employees collaborate, how customers are supported, and ultimately how enterprises do business," the report said. "A successful digital transformation strategy also must have clear and measurable goals from the start and must receive continued support throughout its implementation from heads of business units across the enterprise," the report said.