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Despite the record amount of brick-and-mortar stores announcing closures in 2017, the National Retail Federation claims the industry isn't dead at all and in fact it's on the verge of a turnaround with more jobs and innovation expected by 2020. "I think there will be more jobs that will be opened than there are now," Cristina Cersoli, NRF senior vice president for retail strategy told FOX Business on the future of industry. "We're already seeing more jobs in advanced analytics and artificial intelligence." On Sunday, the National Retail Federation revealed its new Innovation Lab to retailers that showcased what shopping will look like in 2020. The new retail experience features new advancements in augmented reality, artificial intelligence, machine learning, facial recognition, big data and robotics.