The six fields where artificial intelligence (AI) will offer added value in customer experience

Today (2017), we entrust all kinds of simple tasks to our virtual assistant, from setting our morning alarm call to timing how long it takes to boil an egg. Of course, this is little more than playing about. Even so, it is the start of the evolution in AI that will soon see companies offering significant added value to their customers. This will happen in six steps, each of which will result in ever-greater AI impact. The current Google interface was developed in the previous century.