Oral B's GENIUS X With Artificial Intelligence Power Toothbrush

The Oral-B GENIUS X with Artificial Intelligence helps you brush for the right amount of time without too much pressure regardless of your individual brushing style so you get your best results every day. Oral-B has created an algorithm from more than 2,000 brushing sessions to gain exclusive insights into brushing behaviors from around the world. The data shows that everyone has a unique brushing style– almost like a thumb print. To ensure Oral-B is providing consumers with optimal care no matter their brushing style, the GENIUS X comes to market as the smartest power brush available in our line-up, guiding users through a connected app, which offers personalized feedback on the regions of the mouth that require additional attention. "By deepening our understanding of consumer behavior across 60 countries, Oral-B has been able to design products & experiences that help coach consumers to build healthier brushing behaviors," said Carlos De Jesus, vice president, North America Oral Care, Procter & Gamble.