It's Time for PR to Embrace Artificial Intelligence

Discussions about artificial intelligence (AI) invoke blank stares or robot take-over fears. We've created a caricature that inhibits real conversation and actually diminishes what AI is already doing for us in our everyday routines. It's Spotify or Pandora choosing our next song; it's Google crawling the internet for the best search results; or it's Amazon suggesting the best thing to buy. In other words, the robots are already here. Hollywood has fun scaring us with world-dominating machines whose mental capacity grows well beyond any human's, but the reality of AI is, it's been the not-so-scary backbone of innovation for decades.