Preventing digital feudalism – Mariana Mazzucato

Reforming the digital economy so that it serves collective ends is the defining economic challenge of our time. The use and abuse of data by Facebook and other tech companies are finally garnering the official attention they deserve. With personal data becoming the world's most valuable commodity, will users be the platform economy's masters or its slaves? Prospects for democratising the platform economy remain dim. Algorithms are developing in ways that allow companies to profit from our past, present and future behaviour--or what Shoshana Zuboff of Harvard Business School describes as our'behavioural surplus'.