Press Release

As in other sectors, the use of artificial intelligence (AI) will become increasingly important in the print media industry in the next few years, driving further print shop automation and firmly establishing new digital business models on the market. Heidelberger Druckmaschinen AG (Heidelberg) has launched a new subscription business model that is shaping the industry. One key element of this model is process consulting, which aims to fully utilize the potential of the equipment and software solutions being used, while also improving print shop processes. The highly specialized experts Heidelberg requires to achieve this goal regularly work with customers both on site and online, but their availability is limited. The growing demand for performance consulting services under the subscription model, and also in general, is driving the automation of the actual consulting process using AI.