Because Digital Artificial Intelligence and Marketing: Next Best Beachhead

As artificial intelligence (AI) features such as machine learning and predictive analytics start to creep into all software, and every industry, how is it impacting the marketing function? With our visibility into retail, banking and telecom industries, we're seeing how AI is transforming all aspects of marketing, from smarter buying of online advertising, to predicting what each customer will want next to increasing share of wallet. For example, in Japan, Nestle is using robots at the retail store to ask people about their coffee preferences and answer product questions. The robots can even read people's facial expressions and voices to determine how they feel, and change their responses accordingly! Online media buying is another area where AI can make a big difference, automating what is now a labor intensive process rife with fraud. But where we see the most promise in AI-enabled marketing is in the customer experience.