Analytics in 2018: AI, IoT and multi-cloud, or bust ZDNet

At the end of every year, tech PR firms circulate and hawk the prognostications of their client companies' executives on what the next year will bring in the world of data and analytics. There are almost always contradictions to be found on certain points and suspicious unanimity on others. And because the predictions tend to function as self-serving marketing messages, sometimes they can sound more like taglines than substantive forecasts. It's always fun to read and sort out these predictions. That may sound a bit snarky but -- I gotta say -- even if it's a lot of work, it's always fun to read and sort out these predictions.