Nintendo's Doug Bowser Talks Switch Success, Video Game Industry 'Crunch' and More

Amid the news-packed chaos that is the Electronic Entertainment Expo -- or E3 for short -- TIME caught up with Doug Bowser, the president of Nintendo of America. Our conversation followed a busy day for Nintendo, which on Tuesday announced a sequel to the much-loved The Legend of Zelda: Breath of the Wild and revealed more details about Luigi's Mansion 3, Animal Crossing: New Horizons and more. Unlike some of its competitors, however, Nintendo was tight-lipped when it came to hardware, using this year's E3 to instead focus on new games for its console/mobile hybrid Switch platform. Speaking via phone from the E3 floor, Bowser discussed Nintendo's latest news, the company's efforts to appeal to a wide range of gamers, and how it can help address crunch and burnout among video game developers. The following conversation has been lightly edited for length and clarity.