Artificial intelligence use cases/application areas in offline/digital marketing

We have identified about a dozen fundamental artificial intelligence use cases in marketing. We focused on core marketing activities such as optimizing pricing and placement, optimizing advertising/marketing, personalizing recommendations, collecting and leveraging customer feedback. We are always improving our structure and would love to hear your comments and suggestions. Primary marketing activities and AI use cases in these activities are listed below. Pricing optimization: Optimize markdowns to minimize cannibalization while maximizing revenues.