Three Ways To Use AI And Machine Learning To Create Customers For Life

Only a few years ago, business to business (B2B) technology companies would sell a solution to a customer, wait three to five years, then reapproach that same customer to offer a renewal or a completely new product. But these days, the initial purchase doesn't necessarily translate into a continuum of sales, and it doesn't hold the promise of customer retention like it once did. That's because today's customers have much higher expectations in order to remain loyal. Getting them to love your brand and love your products takes a customer-first mindset and a company-wide commitment to improve the customer experience. Companies that excel at customer experience are using artificial intelligence (AI) and machine learning heavily to produce immersive, authentic experiences across every customer touch point.