Three Ways AI Can Enhance Customer Experience

At its recent I/O 2016 developer festival, Google signaled its intent to embrace artificial intelligence. With Google's fall release of the Pixel phone and, more important, its Assistant, the transition to an AI-powered future is underway. Artificial intelligence is here -- maybe not in a Sci-Fi way, but as it applies to addressing real consumer problems, needs, and desires via computing power. And Google is leading the way by moving away from its traditional search-engine format into a new realm that streamlines access to information as an integrated part of users' experiences. Its new messaging app, Allo, for example, integrates Google's Assistant, allowing users to play games, check out movie times and restaurant menus, or watch videos while chatting with other users.