How Fashion Retailer H&M Is Betting On Artificial Intelligence And Big Data To Regain Profitability

Recent years of lackluster performance and the most significant profit drop in six years has fast-fashion retailer H&M looking for a road to profitability. The company is turning to tech to build a stronger business, drive efficiencies in its supply chain and operations, and give consumers what they want thanks to the insights provided from big data and artificial intelligence about fashion trends and their customers' preferences. Only time will tell if their investment is enough to catapult them out of their sales slump and if their bet on AI and big data will pay off. Here are a few ways H&M is using tech to their business advantage. About 20 years ago, fast-fashion retailers became disruptors that built strong businesses by trading in quality for better prices and fresh products.