Reading The Signals: Which Technologies Will Drive Marketing In 2017?

The technology landscape changed immensely in 2016–especially among the players that influence the digital marketing and advertising environments. Five key technologies played a hand in this year's advancements, but the speed of progress for each varied, and not all lived up to expectations. With the familiar traffic light as our analogy, let's take a deeper look and also consider what 2017 has in store for all of them. I've given each area an objective (but unscientific) status value based on my own observations through the year, defined as follows: From Advertising To Experience Current landscape: Research suggests that U.S. consumers are exposed to between 3,000 and 5,000 commercial messages daily. Little wonder that marketers, who are investing a lot of money and effort in marketing campaign development, still struggle to break through the noise.