Big data: how to win the numbers game

Data is only getting bigger, but it is getting better at helping businesses, says Sally Percy. Today the world creates 2.5 quintillion bytes of data daily, but data growth will explode further as the internet of things expands. This is a challenge for businesses since – after people – data is arguably their most important asset. What they do with their data will increasingly make all the difference between failure and success. According to a study by research firm IDC, the big data technology and services market will be worth $58.9bn globally in 2020.