How AI Will Be A Game Changer In Mobile Marketing

Merriam-Webster's two part definition of Artificial Intelligence or AI is "an area of computer science that deals with giving machines the ability to seem like they have human intelligence; the power of a machine to copy intelligent human behavior." Make no mistake about it, AI is very much the "in term" around the marketing water coolers. And as such there is no shortage of pieces being written espousing the benefits of AI on the world of marketing. Earlier this month Google unveiled Google Assistant, that was described as being most exciting new product announcement since the iPhone in 2007. According to Geek Time "It is an AI personal assistant that chats with you and can assist you with many tasks. You can chat or talk to the Assistant and it can bring you relevant information, send messages, book events, save reminders, change the lights, play content on your TV and many other actions. Google is working hard to bring more functionality to its Assistant, so you can expect its capabilities to improve over time."