Telefonica reveals its rulebook for AI

Telefonica has become one of the first major technology companies to reveal exactly what guidelines it will place on the use of AI technology. The Spanish telecoms giant and parent company of O2 has released its Principles of Artificial Intelligence, laying out how it plans to utilise the technology to ensure a positive impact on society. Promising "integrity and transparency" in its design and development of AI technology, Telefonica's rules include the company's ongoing stance on areas such as equality, transparency, clarity, privacy, and security. "We're concerned about the possible use of artificial intelligence for the creation or dissemination of fake news, addiction to technology, and the possible reinforcement of social bias in the algorithms in general", said José María Álvarez-Pallete, Chairman & CEO of Telefónica. "These phenomena undermine the trust of our customers, our most valuable asset, and hinder the development of a fairer society. Consequently, we will do everything in our power to collaborate with other entities in order to eradicate them", he adds.