What's next for generative video

Fast-forward 18 months, and the best of Sora's high-definition, photorealistic output is so stunning that some breathless observers are predicting the death of Hollywood. Runway's latest models can produce short clips that rival those made by blockbuster animation studios. Midjourney and Stability AI, the firms behind two of the most popular text-to-image models, are now working on video as well. A number of companies are racing to make a business on the back of these breakthroughs. Most are figuring out what that business is as they go.