Google Assistant is gender-neutral(ish), but it's not feminist

In a world occupied by Siri, Cortana and Alexa, Google Assistant is a bit of an anomaly. It's the first widely used voice assistant to eschew a female name, which the company reportedly did to avoid giving it a personality. The company would rather you imagined yourself talking directly to "Google the search engine" than a go-between. Avoiding a gendered name just happened to be a happy coincidence, it seems. Despite Google (perhaps unintentionally) shunning obvious sexism in its AI, it still fell into the gender bias trap by giving Assistant a female voice. And that's a problem, a problem that will require the collective effort of the industry's powerhouses to fix.