This Techpreneur is helping Retailers Maximize their Marketing Campaigns Using AI

Be it online, offline or omnichannel, today, retail is all about giving the best customer experience and technology is helping the industry to achieve its newly discovered goal. From frontend to backend, the new age technologies like artificial intelligence (AI) are not just making machines smarter but also business by helping it make optimum use of the allocated resources. After a lot of hits and misses, retailers today understand that they have to become a digitally savvy business to remain relevant in the future. If they fail to do so, their stubbornness will make them irrelevant. This awareness and how digitalization will revolutionize the industry is triggering the shift among retailers to adopt new technology. The company has scaled up from a hyperlocal reward program platform to a technology company helping retailers to maximize their marketing campaigns using AI.