The Next Addition to Your Marketing Department Should Be a Chatbot

There's no doubt chatbots are forever changing the way businesses operate and the way that marketers approach marketing. Not only do these virtual assistants have the ability to impact almost all aspects of a company, they're also great customer service tools that can provide assistance around the clock. However, chatbots aren't just customer support or a self-service option; these AI-powered assistants can improve an organization's productivity by providing help to different departments like human resources, marketing, production, and sales. A chatbot in itself is a new channel and a new way to communicate. You have to think about a new user interface and conversational commerce.