Monopoly money: is Microsoft's acquisition of Activision Blizzard good for gaming?
In 2014, Microsoft bought Minecraft's developer Mojang for what seemed, at the time, an eye-popping figure: $2.5bn (£1.8bn). It was the first in a series of bullish video-game studio acquisitions by the tech giant, whose games division has been led by executive Phil Spencer, a long-time advocate for video games within Microsoft and the wider business world, for the past eight years. More studios followed, for undisclosed amounts: beloved Californian comedy-game artists Double Fine, UK studio Ninja Theory, RPG specialists Obsidian Entertainment. It seemed that under Spencer's leadership, Microsoft was cementing its commitment to the Xbox console and the video-games business by investing in what makes games great: the people who make them. Then came 2020's deal to acquire Zenimax (and with it Bethesda), for a properly astonishing $7.5bn.
Jan-19-2022, 14:19:04 GMT
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- Leisure & Entertainment > Games > Computer Games (1.00)
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- Information Technology > Artificial Intelligence > Games > Computer Games (0.36)