How Companies Are Using AI To Improve Sales

Artificial intelligence solutions are inundating the market right now: They're penetrating and transforming industries from transportation and agriculture to finance (paywall) and business development. And sales and marketing are no exception to this trend. Many tout AI's unique ability to recognize and track nuances that a human eye can't as the "golden ticket" that promises to skyrocket any company's attempts to understand their customers on a whole new level. I believe AI essentially presents companies with an opportunity to establish longer-lasting, deeper and more meaningful connections with their customers. How does this happen, exactly? At its very core, artificial intelligence operates as a brain.