AI's role in media in 2018

Artificial intelligence and machine learning are poised to have a breakout 2018 in the world of media and entertainment. During the recent IBC show, Adrian Drury, group technology strategy and insight director at Liberty Global, called AI "something that's transforming our business today." "It will disrupt pretty much all areas of the market," agreed David Mowrey, head of Product & Business Development for IBM Watson Media. "We're just scratching the surface on how transformative AI will be." AI often refers to any machine or computer that exhibits cognitive functions similar to those shown in human beings.