The Storytelling Machine: Big Content and Big Data »

Advances in cloud computing, along with the big data movement, have transformed the business IT landscape. Leveraging the cloud, companies are now afforded on demand capacity and mobile accessibility to their business-critical systems and information. At the same time, the amount of structured and unstructured data created by, and available to, organizational users is a constantly moving target, with IDC estimating that the digital universe will grow by a factor of 10 between 2013 and 2020. But while both of these IT megatrends can be the catalysts for innovation and growth, organizations are facing significant new challenges when trying to seize upon their opportunities. Corporate datasets are growing more diverse, complex and massive in size.