Bayesian Basics, Explained

Editor's note: The following is an interview with Columbia University Professor Andrew Gelman conducted by Marketing scientist Kevin Gray, in which Gelman spells out the ABCs of Bayesian statistics. Andrew Gelman: Bayesian statistics uses the mathematical rules of probability to combines data with "prior information" to give inferences which (if the model being used is correct) are more precise than would be obtained by either source of information alone. Classical statistical methods avoid prior distributions. In classical statistics, you might include in your model a predictor (for example), or you might exclude it, or you might pool it as part of some larger set of predictors in order to get a more stable estimate. These are pretty much your only choices.