How Will AI Change the Future of SEO? - ReadWrite

Artificial intelligence (AI) is penetrating every department of every industry, from automating factory work to improving areas previously thought untouchable by machines (like human resources). But as a veteran in the online marketing world, I can't help but let my imagination wander on how AI and machine learning are going to impact the world of search engine optimization (SEO)--the strategies organizations use to rank higher in search engine results pages (SERPs). Already, we're seeing the beginnings of a full-scale AI revolution in SEO, and search marketers are scrambling to keep pace with the changes. But what will the next few years bring? We say "search engines," but most of the time, we're talking about Google. Bing, Yahoo!, DuckDuckGo, and other engines only share a fraction of the search user base, and most of their systems are modeled after Google's in the first place.