Machine Learning Gets Real for Digital Marketing and Sales - Aberdeen

Machine learning will never replace organic human creativity (unless a miracle of AI produces Ultron, Skynet, Chappie, or Johnny-5). In other words, creative marketers and charismatic sales people need not worry; machine learning algorithms aren't going to put you out of a job any time soon. Machine learning, as the common definition states, is the subfield of computer science that "gives computers the ability to learn without being explicitly programmed" (Arthur Samuel, 1959). In essence, machine learning makes it possible for an imperfect program to perfect itself. Imagine, for example, a very simple program that used a quiz to help you figure out what dog is best for you. The basic version would offer a finite number of results based on pre-established connections to the questions.