How AI is improving ecommerce sales by analyzing product images for audience relevance

Join us on November 9 to learn how to successfully innovate and achieve efficiency by upskilling and scaling citizen developers at the Low-Code/No-Code Summit. In the ecommerce world, digital images are everything. A new platform is using artificial intelligence (AI) to give brands the ability to evaluate visual content "through the eyes" of their target audiences in real time. Vizit, a provider of image analytics software for global brands and retailers, uses the organic interactions millions of consumers have with online commercial imagery to generate new AI-powered models of their visual preferences, called Vizit Audience Lenses. The goal is to ensure the images a brand uses for representing its products online are effective at capturing the desired audience's attention and triggering sales conversions.