Marketing Artificial Intelligence to the Masses Rocks Digital

Artificial intelligence (AI) has been increasingly making headlines recently, although few may be aware of it. The most recent of these was with the announcement of Amazon Go, a concept store in Seattle that is powered by machine learning and AI. Many of us now carry an AI device in our pockets, work with AI on our PCs and even have AI sitting in our living rooms. But randomly ask someone on the street what AI means to them and they're likely to mention robots, and not the technology we use in our daily lives. Less than 20% of consumers feel that they know a lot about AI, with this stat rising to almost 50% when asked if they know a little. What's clear is that mainstream awareness of AI is still limited, so you need to keep this in mind when talking about it.