Going Big with Small Data - International Blog

I have to admit that when "Big Data" starting getting a lot of traction, I was not a fan of the phrase as I often work with organisations who do not think of themselves in terms of having a lot of data. We can talk all we want about the multiple dimensions of big data, commonly referred do as the "V's" (volume, variety, velocity and veracity) but what sticks is the term "Big Data" and that conjures up images for people, after all marketing is powerful tool! Even today, I often have discussions regarding how a specific customer can take advantage of the new capabilities introduced in the era of big data, regardless of the size of the data stored. There are many different genres of analytics available that can be utilised to extend your analytic capabilities. Three of the most common include graph analysis, path analysis and text analysis.