Another 5 ways AI marketing is changing your life (Part 2) – Samion Digital

Artificial intelligence, especially machine learning, is an integral part of marketing nowadays. Estimating the price to sales ratio, or price elasticity, is hard with many products and factors that impact sales. Dynamic price optimisation using machine learning can help. It can correlate pricing trends with sales trends by using an algorithm. It can then align other factors such as category management and inventory levels.