Utilising machine learning, AI and the cloud to deliver a more personalised customer experience

Paul Armstrong, Principal Solutions Architect, Amazon Web Services: "To deliver a truly personalised travel experience, the first thing airports and airlines need to do is to extrapolate meaningful insights from all of this data to gain a deeper understanding of the customer's journey, so that they can optimise the experience from start to finish." We're going through a shift in technology that is unlike any other in our lifetime, and it's happening at a startling pace – much faster than anybody anticipated," says Paul Armstrong, Principal Solutions Architect, Amazon Web Services. For over 12 years, Amazon Web Services (AWS), a dynamic, growing business unit within Amazon.com, has been one of the world's most comprehensive and broadly adopted cloud platforms. AWS offers over 125 fully featured services from network analytics, machine learning and artificial intelligence (AI), to Internet of Things (IoT), virtual reality (VR) and augmented reality (AR). Trusted by millions of customers around the world, from some of the fastest-growing start-ups, such as Deliveroo, Fanduel, and Monzo Bank, and major enterprises like BP and HSBC, to government agencies, AWS helps businesses to power their infrastructure, make them more agile and lower their costs. "The AWS cloud allows companies and organisations to focus on what really differentiates them – such as analysing petabytes of data, delivering video content, building great mobile apps or even exploring Mars – and leaves the heavy lifting of the underlying technology infrastructure to AWS.