What does artificial intelligence mean for marketing agencies?

While the creative process itself is unlikely to be wholly automated by machines, many agencies are aware that some elements of their work might be overhauled or redefined by machine learning tools. In this article, we'll discuss what kind of marketing agency work might be augmented or automated by machines (including examples of startups working on these marketing applications already) -- and we'll explore what these marketing agency AI trends and examples might lead to over the next five years. Roughly speaking, tasks that might be considered low-hanging fruit for automation are generally tasks with a clear set of inputs, a clearly defined set of tasks and a clearly defined set of outputs. These roles might be considered to have limited context. The tasks above are limited to a specific, often rather small, sets of data (inputs) and involve working with and manipulating data in predictable ways.