How AI Will Change Marketing (and Marketers)

Education: Be able to speak the basics about machine learning, deep learning, and AI. A few suggested resources are Machine Learning Basics - an Illustrated Guide for Non-Technical Readers and Introduction to Deep Learning. Foster collaboration: Invest in technology (like a data science, machine learning, or AI platform) that can be used not only by data experts, but data beginners, for everything from managing data projects to connecting to data themselves. Check out the white paper Why Enterprises Need Data Science, Machine Learning, and AI Platforms to learn more about what they can provide. Dive in: Start driving change by choosing at least two or three simple data projects that would help provide more marketing insight or efficiency, and partner with data experts to get started.