How to think about #AI and improve outcomes with your customers

Many of us have recalled the definition of insanity when experiencing frustration at work. After all, doing the same thing over and over again and expecting a different result doesn't make any sense. This is one way to think about recent developments in Artificial Intelligence, or AI. It helps you get different, better results. Without getting technical, at best, in the past companies developed analytics based on assumptions and historical information.