10 Artificial Intelligence trends for marketers

Artificial intelligence is the ability of machines or computers to emulate human thinking or decision making. A key area within AI is machine learning and Zenith's 2017 Trends build on the network's ground breaking automation of digital planning, unveiled earlier this year. Using bespoke algorithms, a team of data scientists and strategists from Zenith developed sophisticated machine learning technology that enabled the network to create an'automation loop': data collection, attribution and planning changes across multiple touchpoints – all done automatically. Our 10 trends assess how machine learning and other areas of AI will enhance the consumer experience along the journey to purchase and will create new marketing opportunities for brands. Search is becoming increasingly predictive, providing tailored recommendations throughout the consumer journey to drive both consideration and conversation.