[The Future of Viewing] ④ Innovative Sound Technologies, Powered by AI

JOHANNESBURG, South Africa – 24 June 2020 – Now is the age of home entertainment and high-quality audio provides the finishing touch to the best of these experiences. The concept of the modern'home' goes way beyond being merely a residential space; it has become a place for relaxation, for recreation and for quality time with others. At the recentre of this change is the near-three-dimensional content experiences granted by today's ultra-large, ultra-high-definition, ultra-fine pixel TVs. With its 2020 QLED 8K TVs and AI sound technologies, Samsung has raised the bar for TV audio experiences. Object Tracking Sound uses AI-based software to match the movement of audio with movement on-screen; Active Voice Amplifier (AVA) tracks the user's audio environment; and Q-Symphony creates a more realistic, three-dimensional sound.