Why your consumer product sales strategy needs to incorporate

For consumer product companies to leverage sales and increase overall growth, professional development is a top priority for the VP of sales. But it can be challenging to determine where to allocate resources and training budgets. The VP of sales needs to pay careful attention to return on investment (ROI) and ensure that educational spending is improving sales team performance. Here are three data-driven approaches that executives can use to tackle team education and enablement challenges for consumer product sales. At a CPG company, the VP of sales is responsible for developing and driving go-to-market strategies while also ensuring a unified value proposition.