Amazon Timestream - Time series is the new black

From the earliest days of my career, data, and the insights that we draw from that data, have always held a special place in my heart. At a company like Amazon, getting millions of items delivered to customers on demanding timeframes, and running massive world-wide data centers to host our cloud-based service offerings are all dependent on our ability to understand, process, and analyze vast quantities of data. This is of course true in almost every industry – the ability to leverage data can be the difference between your business thriving or dying. As a technology leader, what concerns me about this is that many companies aren't investing in the right kind of technologies that will enable them to be successful here. Take for example databases, many are still using traditional relational databases for everything, simply because they don't know any other way.