Why Microsoft should scrap Bing and call it Microsoft Search

Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives I contacted Microsoft and asked a simple question: "Am I going bonkers?" I felt the company's spokeswoman all too readily to reply "you must be the last to know," before I added: "Has your Bing Translator page suddenly been featuring a big Microsoft logo?" You see, very occasionally, I lurch to Bing just to see what's going on there. And last week, when I clicked onto its Bing Translator link, I was confronted with a big "Microsoft Translator" at the top. I felt sure I hadn't seen this before.