Now, artificial intelligence to enhance safety at petrol pumps - ET EnergyWorld

KOCHI: Don't be surprized if you receive personalized offers based on your vehicle profile, the next time you pull into an Indian Oil petrol pump. Neuroplex, a startup that emerged from Future Technologies Lab an initiative by Kerala Startup Mission has signed an agreement with Indian Oil Corporation (IOC) to use artificial intelligence (AI) to qualitatively improve customer interaction and safety in their petrol pumps across the country. Their signature product'Eyes Age' uses deep learning to empower video surveillance with AI capabilities. It creates visual relationships between objects in the video which allows for a logical analysis of video data. "The system can identify customers by analysing the number plate of the vehicle and give them unique offers," said Keerthi, a developer with Neuroplex.