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Leading the charge (for many industry watchers) in artificial intelligence (AI) and machine learning is IBM with its Watson brand of neural knowledge. Spanning out into API encapsulated blocks of know-how designed to perform everything from language translation to human'tone analysis' (human emotions identified include things like anger, cheerfulness and sadness), IBM now offers a Watson API explorer so that software application developers can program-in AI functions into the apps they are building. Second in line for recognition would (arguably) be Microsoft with its line of cognitive services, which we have detailed here on Forbes. So should Salesforce and its Einstein division be viewed as third in line to the throne? Salesforce chief scientist Richard Socher says his team at Salesforce Research have announced'groundbreaking' research into AI and deep learning.