Customer Segmentation Using K Means Clustering - KDnuggets

Customer Segmentation is the subdivision of a market into discrete customer groups that share similar characteristics. Customer Segmentation can be a powerful means to identify unsatisfied customer needs. Using the above data companies can then outperform the competition by developing uniquely appealing products and services. You are owing a supermarket mall and through membership cards, you have some basic data about your customers like Customer ID, age, gender, annual income and spending score. You want to understand the customers like who are the target customers so that the sense can be given to marketing team and plan the strategy accordingly.