Master Class: The 5 Stages of Digital Transformation

After decades of coaching senior execs on increasingly-digitally-driven transformations, I discovered a pattern -- the Five Universal Stages of Digital Transformation. Nearly 30 years ago, a client gave me the button below -- (with all words clearly visible) -- and explained its power: "Never underestimate the authority of numbers and spreadsheets." Forty years ago, during the spring of 1978, we have Harvard MBA student Dan Bricklin to thank for the dawn of the Data Fondling Era. When their program took off, so did data fondling. Because a spreadsheet looks so authoritative, hypothetical models of success got accepted as guaranteed.