Amazon's Echo is building a coffin that's custom-made for Google

Amazon's Alexa, the personal assistant that launched with the Amazon Echo smart speaker, completely dominated this year's Consumer Electronics Show. Just ask anyone: "Alexa Just Conquered CES. The World Is Next," read one Wired headline. CNBC, the BBC, MIT Technology Review, and many others all had equally laudatory reports. Companies like Ford, Huawei, LG, as well as a long parade of startups, all unveiled home appliances, phones, cars, and more gadgets with Alexa integration.