How can Sentiment Analysis be Used for Brand Management

The main motive of using sentiment analysis is to find out the true feelings of the varied people living in our society. It can be used for analyzing the customer feedback of a particular company, normal users on social media towards a product, services, social issues, or political agendas. Companies also use it for brand analysis, reputation crises, campaigns performances, competitor analysis, and improve the service offered to the customers. Analyzing the sentiments of the customers helps the customer support team to prioritize their work for offering better service to end-users. What are the common challenges with which sentiment analysis deals?